Ethical AI Guidelines

I guess it is good to have Ethical AI guidelines.

Recent years has seen a new wave of self-proclaimed AI ethicists, people with good intentions, who have taken front stage in ethical AI public discourse. Some remain challenged by the technical side of AI, however they remain vocal of their good intentions. They published industry guidelines, issued Ethical AI training courses, wrote books and led webinars.

For a while, these ethically enhanced AI experts struggled with what to call their expertise. The terminology just wasn't there. Some called it Trusted AI others Ethical AI. But business leaders pushed back — they didn’t want to be called unethical or untrustworthy when they were found to have failed at implementing ethical AI.

The pioneering work by the World Economic Forum (WEF) on AI ethics is truly exceptional and has set the tone in the ethical AI public discourse. They promoted their own terminology, namely Responsible AI. It appears to have found favour with the industry. This terminology has been fully embraced and expanded upon by companies that are WEF partners and members; companies such as Accenture. Eventually, non-WEF affiliates will start using Responsible AI to define their ethical AI intentions.

Whatever you call it (Ethical AI, Trusted AI, Trustworthy AI, Responsible AI) —- it is a step forward and one that is welcomed despite the crudely lucrative business agenda sometimes being just below the surface. Irrespective, I think the efforts of business leaders such as Accenture’s CEO Julie Sweet leading The Business Roundtable technology committee are commendable.

The Business Roundtable involves a highly influential group of CEO’s of American companies who recently issued their own ten core principles of responsible AI which might help ethical AI gain greater board level visibility. Hopefully it will also be treated as an ongoing concern.

There is no doubt in my mind that companies embedding ethical AI as a foundational principle of their AI strategy for business growth and profitability, are laying the right work for their successful future.

As far as the financial digital world, the ethical use of technology is the hallmark of business success. Link

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